Why Networking is So Important for Small Business Owners
The key element to effective business networking is to get your business known.
Tips for effective networking:
Before you commence networking, be prepared with an elevator pitch. What is an “Elevator Pitch”? In a nutshell it sounds like a short 30-60 second well written business pitch telling someone who you are, what your business is and what you offer. Think of it as an advertisement – you are selling yourself. It’s called “elevator pitch” because it is meant to represent the amount of time you would have with someone in an elevator who asks you “What do you do”? My elevator pitch is…. “bizfit is online networking for small business owners, to help increase their clients, sales and turnover – plus we provide support and sound business advice from our team of advisors.”
Be actively involved in your networking group. Be a good listener, ask questions, learn from the success of others - make use of resources available. Remember this is your opportunity to build relationships, people like to do business with people they like and trust.
FOCUS ON RELATIONSHIP BUILDING
Don’t focus on selling – hard selling drives people away. Look to build long term relationships over time – this investment will pay off.
The best referral sources may take a while but the relationship will start on the right footing. In general referrals you acquire through networking are of a higher quality than other forms of marketing as they are mostly pre-qualified.