How to Brand Your Small Business
Here are 7 tips to get you started:
GET A GREAT LOGO
The visual identity is your customers first encounter with your brand so creating the right impression is important.
WRITE DOWN YOUR BRAND MESSAGING
What are the key messages you want to communicate about your brand.
DEVELOP A TAGLINE
Write a meaningful statement that captures the essence of your brand – who you are and what you do. You want your tagline to be memorable and simple. Create a branded email signature. This is a sign off to use in your emails with your company logo and contact details.
BE TRUE TO YOUR BRAND
Keep your promise – happy customers are your best source of referrals.
Keep your brand consistent across all channels. Brand consistency leads to familiarity and familiarity leads to trust.
DELIVER VALUE TO YOUR CUSTOMERS
What sets you apart from your competitors. What value do you deliver that differs from your competitor? What is unique about your business?